At Akzeptia Group Ltd, we turn business potential into measurable sales results.We support organizations that want to expand in Central Europe by managing the entire sales process — from identifying qualified leads to closing deals.With over 35 years of experience in sales and marketing, our founder Erik Nielsen and his team bring hands-on leadership and proven strategies to every project.
Akzeptia Group Ltd is a business development and sales consulting firm helping IT and software companies succeed in the competitive Central European markets.We combine strategic insight with hands-on execution — because great sales results come from both planning and doing.
Founded by Erik Nielsen, a sales and marketing professional with more than three decades of experience across multiple industries, Akzeptia bridges the gap between strategy and real-world performance.
Our approach is pragmatic and goal-driven:
We identify the right prospects.
We build the right processes.
We close the right deals.
We act as an extension of your sales team or even as your interim Sales Manager, ensuring your company gains traction quickly and sustainably.
Our Core Services
1. Lead Generation & Qualification
We identify potential clients in your target market and deliver warm, qualified leads ready for sales follow-up.Our methods combine data-driven research with a personal, local-market understanding.
2. Sales Management & Execution
We take ownership of the full sales cycle – from first contact to signed agreement.Whether you need short-term support or a full-scale execution partner, we act as your outsourced or interim sales manager, driving growth as part of your team.
3. Sales Strategy & Restructuring
We help companies optimize their sales structure, define KPIs, and improve conversion rates.If your current approach doesn’t deliver, we bring clarity, structure, and momentum.
4. Sales Training & Leadership
We train your team to perform with confidence and efficiency.Our tailored workshops and coaching sessions turn potential into performance.
Focused Expertise
We specialize in IT and software, with deep experience in SaaS solutions such as Workforce Management, HR tech, and productivity software.Our clients typically include:
SaaS startups entering new markets
Established software vendors seeking structured sales processes
IT companies in need of business development leadership
Experience. Execution. Results.
35+ years in sales and marketing across industries and markets.We understand what works – and what doesn’t.
From first contact to closing deals, we cover the entire journey.
Hire us for a specific project, or as your ongoing business development partner.
We don’t just create opportunities. We turn them into customers.
Trusted by Industry Leaders
Akzeptia Group currently acts as Interim Sales Management Partner for SameSystem in Germany, managing the entire business development process from lead generation to contract signature.
SameSystem even highlights this partnership on their official homepage — proof of a collaboration that delivers real results.
Let’s Build Your Next Sales Success
Ready to expand in Central Europe?Whether you need a structured sales strategy,
a skilled interim sales leader, or a partner to execute your sales plan — Akzeptia Group delivers results.
Akzeptia Group Ltd
Business Development & Sales Consulting
www.akzeptia.com
info@akzeptia.com
© Akzeptia Group Ltd - 2025